Diseño de organizaciones: pulpos y flamecos para la USGBC por IDEO
”(…) the USGBC, which would essentially require a system-wide redesign for the way that their members communicate. Yet after interviewing USGBC stakeholders, IDEO’s team reframed the statement to broaden the focus to the organization’s structure itself and how different parties would connect within it, including the tools that would help make these connections. The reframed challenge became to “design an organization strategy to improve the effectiveness of a locally distributed effort, while staying aligned to the national USGBC mission.” Plus, a biology-inspired solution could itself be more inspiring for members, who had joined the USGBC to make an environmental impact.”
Biomimicry Challenge: IDEO Taps Octopi and Flamingos to Reorganize the USGBC | Fast Company
Bolds by Paco González
Fuente: Fast Company
